7 Top Tips to Turn Your Boot Camp Into a Real Fitness Business
The best way to stand out in a saturated fitness boot camp market is to not be a boot camp at all. When I hear trainers saying 'Boot camps are a cash cow right now' I know that they aren't quite aware of all that is involved in delivering a great service. Right now I will give you a reality check and tell you I have seen many operators come and go since I started delivering indoor and outdoor fitness sessions. Many operators out there are in it for short blocks of training (and a quick dollar) but offer their clients no real long-term guarantee of results.
7 top tips turn your boot camp into a real fitness business:
Have a program that caters to the general population. In general there is a perception that boot camp style training is too hard for many people. You need to shatter that perception by offering training that caters to all fitness levels.
Get a customer management tool to ensure that you can be completely aware of the membership status of all your people. There are a lot of CRMs on the market and once you have more than 100 members.
Use an automated email tool to provide your members with quality content that will help them achieve their goals. As you grow, it would be literally impossible to email each of your members individually.. Generic information can be sent on a schedule while replies to customer emails should be done individually.
Align your business with reputable partners that will provide your members and trainers with discounts and benefits. It is often a challenge to gain credibility when you are launching a fitness business but partnering with well established organisations will help. Think outside the square for how you can work alongside well established brands.
Offer additional programs that cater to other niches in fitness market. Niche areas that you can deliver programs for are youth, rehabilitation, seniors, sports teams and self-defense.
Learn both online and offline marketing methods to get the word out about your fitness business. Without a sound knowledge of how to market your business through the internet and also through traditional marketing methods you'll struggle to attract members to your business.
Network with other trainers to keep your sessions fresh and exciting. Being a trainer can be a lonely experience. Many trainers are self-employed and can get quite isolated. It's really important to make sure you are talking to other trainers to keep your ideas new and fresh and your members continually stimulated by your sessions.
The above tips will ensure that your fitness boot camp is sustainable for the long-term. By being solution based fitness business is the best way to keep members motivated, supported and most importantly achieving good results. It is true that much of the fitness market does view boot camps as a narrow niche. To make a lucrative income, you should view yourself as a holistic fitness business. Your base program should be rock solid and cater perfectly to the general population. To stay ahead, make sure you are constantly researching trends in the fitness industry to ensure you are positioned to cater to growing fitness markets.
Mark Tulloch is a fitness professional with a background in the military. He is the co-founder of Boot It Fitness which offers a complete solution for boot camp and fitness business operators.
Article Source: http://EzineArticles.com/?expert=MJ_Tulloch